The software and the scoreboard — for founders running the funnel themselves.
You get the whole self-serve CRM, the 24/7 AI Fractional CMO agent, and a monthly AI-visibility audit that tells you exactly what is blocking ChatGPT, Claude, Perplexity and Google's AI Overviews from citing you. You do the executing.
Everything included in Starter.
Not a teaser list — this is the full set of what ships on the $249 plan.
Strategy & your CMO
- 24/7 AI Fractional CMO agent, Claude-powered — answers strategy questions on demand
- Monthly async strategy note
- Email support within 2 business days
AI visibility (AEO)
- Monthly audit across 30+ structural signals, scored 0–100
- Sub-scores for entity, schema, topical, citations and methodology
- A prioritised fix list you can hand to any developer
Getting customers
- 1 lead-capture form + embeddable widget for any site
- 1 web-chat widget
- 1 booking page with Google Meet links
- 3 campaigns/mo · 500 recipients each · 100 sends/day
- Drag-and-drop email builder, templates and drip sequences
And much more
- 1 pipeline, 5 automation workflows, unlimited deals and tasks
- CSV import, bounce suppression and unsubscribe compliance
- Isolated tenant data — your workspace never touches another customer's
- Month-to-month, cancel anytime
The full specification — all 70 line items.
Including the ones Starter doesn't have. Where a feature starts on a higher plan, the badge says which.
| Feature | On Starter |
|---|---|
| 1 · Strategy & the CMO | |
| 24/7 AI Fractional CMO agentClaude-powered, answers strategy questions on demand | Included |
| AI agent rosterCMO, Content, Meta Ops, Sales, CS, Data, Ops, Finance | 1 agentCMO only |
| Written strategy cadence | Monthly async note |
| Named human strategist | —Premium |
| 30/60/90-day roadmap | —Growth |
| Response SLA | 2 business days |
| 2 · AI visibility & AEO | |
| AI-visibility audit30+ structural signals, 0–100 score | Monthly |
| Sub-score breakdownEntity · Schema · Topical · Citations · Methodology | Included |
| Schema & structured data | Recommendations |
| AEO article programAnswer-first structure, Article + FAQPage schema | —Growth |
| Competitor AI-visibility tracking | —Growth |
| Bilingual EN / ES content | —Growth |
| Backlink & authority outreach | —Premium |
| 3 · CRM & pipeline | |
| Seats / users | 3 |
| Contacts | 5,000 |
| Active pipelines | 1 |
| Deals, stages, tasks, notes, timeline | Included |
| Automation workflowsVisual builder — email, wait, tag, branch, webhook | 5 active |
| AI lead scoring | —Growth |
| CSV import (chunked, dedup-aware) | Included |
| Real-time in-app notifications | —Growth |
| Role permissions & audit log | —Growth |
| Isolated tenant dataYour workspace never touches another customer's | Included |
| 4 · Email & campaigns | |
| Campaigns per month | 3 |
| Recipients per campaign | 500 |
| Daily send ceiling | 100 |
| Drag-and-drop email builder + templates | Included |
| Drip sequences | Included |
| A/B tests — subject & content | —Growth |
| Bounce & complaint suppressionAutomatic list hygiene, unsubscribe compliance | Included |
| Sender identity | Shared sender |
| 5 · Lead generation | |
| Lead-capture forms | 1 |
| Embeddable widget for any siteSandboxed iframe — won't touch your CSS | Included |
| Web-chat widget on your siteKeyword-triggered auto-replies | 1 |
| Lead Engine — net-new prospect sourcingWe find businesses that match your ICP | —Growth |
| Contact enrichment + MX verification | —Growth |
| AI SDR — auto-qualify + draft first touch | —Growth |
| Managed cold outreach engineBatched, warm-up ramped, suppression-aware | —Premium |
| 6 · Social & video | |
| Social content calendar | —Growth |
| Posts published for you | —Growth |
| Short-form videoReels · TikTok · Shorts, cross-posted | —Growth |
| YouTube long-form | —Premium |
| AI avatar + programmatic video studio | —Premium |
| 7 · Paid media | |
| Ad account audit | One-time |
| Managed platforms | —Growth |
| Managed spend ceiling | —Growth |
| Management feeAd spend billed at cost to your own accounts | —Growth |
| Landing-page A/B tests | —Premium |
| Ad creative production includedVideo + static, produced in-house | —Premium |
| Retargeting + lookalike audiences | —Premium |
| 8 · Website & funnels | |
| Landing pages | 1 |
| Website build14 industry portal templates, bilingual, schema-ready | —Growth |
| Hosting, SSL, backups, monthly edits | —Growth |
| Checkout & paymentsFlow & Mercado Pago integrated | —Growth |
| 9 · Communications | |
| Unified inbox & conversations | Included |
| Booking pagesCal.com scheduling with Google Meet links | 1 |
| 10 · Analytics & reporting | |
| Live dashboard | Included |
| GA4 + Search Console wired | —Growth |
| Attribution & funnel reports | —Growth |
| Revenue forecast + predictive scoringWeighted pipeline forecast + AI lead scoring | —Premium |
| Monthly report | Automated |
| 11 · Multi-location, agency & white-label | |
| Client / location sub-accountsSet up by our team — each with isolated data and its own logins | —Premium |
| White-label — your domain, your logo | —Premium |
| Per-sub-account branding & theming | —Premium |
| Resell at your own margin | —Premium |
| 12 · Onboarding & support | |
| Setup fee | $249 one-time |
| Onboarding | Self-serve wizard |
| Data migration from your old CRM | Self-serve import |
| Support channel | |
| Contract | Month-to-month |
What Starter would cost à la carte.
Every line below is a real Fracmo service with its own published price.
Starter
- CRM Starter$249
- AI Agent Starter$99
Self-serve onboarding — live the same day.
No provisioning queue, no kickoff call to wait for. Starter's onboarding is a wizard you finish yourself.
Sign up & check out
Create your account and pay through Flow or Mercado Pago in the same flow. Your isolated CRM workspace goes live the moment you sign up.
Import your contacts
Self-serve CSV import — chunked and dedup-aware — up to your 5,000-contact ceiling, with bounce suppression and unsubscribe compliance already wired.
Publish your capture points
Drop the lead-capture widget on any site (sandboxed iframe — it won't touch your CSS), turn on your web-chat widget, and share your booking page.
Read your first audit
Your AI-visibility score lands with sub-scores and a prioritised fix list. Then send your first campaign — 500 recipients, drip sequences included.
Where Starter sits.
One ladder, three rungs. Move up whenever you're ready — it's month-to-month either way.
You run the funnel. The CRM, the AI CMO agent and a monthly score that tells you what to fix.
You're reading this planWe run it. 5–10× the limits, 4 AEO articles/mo, the Lead Engine, social, video and one managed paid channel.
See full Growth details →The whole department. A named human strategist, Growth's caps removed, every channel we run switched on.
See full Premium details →1 Ad spend is billed at cost directly to your own ad accounts and is not included in any plan price. You keep ownership of every ad account, pixel and audience. Managed paid media starts at Growth.
2 Setup covers CRM integration, tracking installation and brand/voice onboarding. Starter's setup is a one-time $249; Growth is a one-time $999 billed with your first month; Premium is a one-time $2,499 billed with your first month.
Limit multipliers compare the enforced ceilings on each plan. Growth lifts Starter's caps 5–10×; Premium removes 8 of Growth's caps entirely and raises the rest by up to 10×.
The questions founders ask before starting.
What exactly do I get on day one of Starter?
Is there a setup fee on Starter?
What are Starter's hard limits?
What is the monthly AI-visibility audit?
What is NOT included in Starter?
Can I upgrade from Starter to Growth later?
What payment methods do you accept?
Can I cancel anytime?
Start Starter today — or score yourself free first.
Your workspace is live the moment you sign up. No provisioning queue, no contract — just a one-time $249 setup.